Yes, this needs multiple exclamation points. I'm cooking fish for dinner. I bought fish. And it's fish that looks like fish. It isn't processed into near-oblivion with breading and spices - I could see the kind of scaly bits. And I had to touch it because it fell in the sink! Ew! Ew, ew, ew! And ick! Why did I buy this? Am I actually going to eat this? What possessed me to think I would eat this?!?
I'm keeping a pizza menu handy.
ETA: I survived the ordeal, and it actually tasted kind of good. Hm.